Incandescent
July 22, 2008
Incandescent
1. substances or device that give out a lot of light when heated.
2. (describe someone or something) lively and impressive
3. ~ (feeling) with rage.
Source: Collins Cobuild Dictionary.
E.g. Mere recall of that incident makes me incandescent with fury!
I came upon this word when I was on the train. It was used on one of the advertisement by National Environment Agency for an energy saving campaign. They used this word incandescent and I thought “what a bombastic word” and most people may not understand what it means! Or maybe I am so incapacitated with my vocabulary. But in any case, any form of mass publicity should avoid big words so that people can understand it easily and retain the information.
